Google Partners With Facebook…Wait, What?

I’m filing this one in my, “never saw that coming,” folder. Last Friday Facebook and Google announced that they will be partnering to bring Facebook’s retargeting platform, Facebook Exchange, to Google’s Doubleclick. Google describes Doubleclick as an “ad technology foundation to create, transact, and manage digital advertising for the world’s buyers,” and it gives its … Continue reading Google Partners With Facebook…Wait, What?